Primary Research on Workplace Attitudes

Description:

WorkBar was seeking to understand the attitudes of office workers who may work in locations other than their office.

Methods:

Primary research based on interviews and observations of people working in remote areas (primarily coffeeshops). The interviews were distilled to bring out insights of different persona.

Deliverables:

A presentation with both primary and secondary research geared towards enterprise clients.

Insights:

Discovered the common thread of avoiding distractions while performing certain work tasks, resulting in the need for a place to focus.

Impact:

With this research, WorkBar was able to target its offering towards enterprise organizations, where many other co-working facilities have not ventured. As a result, WorkBar has increased its membership over 20% and is expanding into new locations.