WorkBar was seeking to understand the attitudes of office workers who may work in locations other than their office.
Primary research based on interviews and observations of people working in remote areas (primarily coffeeshops). The interviews were distilled to bring out insights of different persona.
A presentation with both primary and secondary research geared towards enterprise clients.
Discovered the common thread of avoiding distractions while performing certain work tasks, resulting in the need for a place to focus.
With this research, WorkBar was able to target its offering towards enterprise organizations, where many other co-working facilities have not ventured. As a result, WorkBar has increased its membership over 20% and is expanding into new locations.