Articulating the Value of a Consumer Brand to Stakeholders

Description:

RedBox needed to articulate its value proposition to two distinct partners types: Content Providers and Retailers.

Methods:

A visual thinking workshop was held onsite at RedBox with a number of Gamestorming and visualization techniques to articulate the value of the RedBox and its ecosystem to its different partners, each with distinct needs. The results were distilled into two 11×17” value proposition maps as well as a presentation RedBox could share with its partners.